How important is the digital age for my business? Here's the latest research!
Internet Marketing revenues in the United States hit a record-breaking high of $10.69 billion for the third quarter of 2013 according to the Internet Advertising Revenue Report figures. It was 4.2 percent rise from the second quarter of the same year.
These numbers are reflective of the Digital Age in which we live. In 2014 these revenue reports will only increase. Continuous growth of technology paves the way for business owners and corporations to capture their share. Continuous growth year after year shows marketers' trust in the digital age. The Digital age is proving to be an incredibly powerful medium more than ever before.
From this graph starting in 1996 to end of 2013 we see the incredible, sustained growth the Internet Marketers have enjoyed.
Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Online advertising is a large business and is growing rapidly. In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011. Online advertising is widely used across virtually all industry sectors.
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